We may think that registering intellectual property (IP) ownership rights are a fairly recent occurrence it is not. Even the Romans stamped bricks to show their sign of ownership. Trademark law is quite ancient dating back to the year 1266 in England. The old law known as the "bakers marking law" used to indicate the maker of a loaf of bread. Each baker would have their own registered mark.
Trademark law is now well established worldwide. Almost every single well established business now has their own mark that uniquely defines their brand. Most people think that you have to legally register a mark to be able to use it but the opposite is true. You register a mark so that others cannot use it! When you register a trademark you gain the unique right to be the only one to use the mark or to control who can use it.
A trademark is a specific mark that allows clients to recognize you without seeing your product or service. It is a unique part of your brand. Trials have shown that you can display just part of a renowned trademark and people know which brand it belongs to. This demonstrates the power of a good image and how the brain works atremembering such things. This is why it is important to legally protect important marks and words.
In most countries if you create something yourself you have the sole rights to use this. However if an idea is used by many people it very quickly becomes common property and cannot be registered. It is always best to legally register marks and ideas. Registration legally specifies the date of ownership beyond any sense of doubt. In some countries common law gives some protection but at the end of the day you have more protection if you engage trademark lawyers to protect important IP.
These days you can self-register a trademark but there are underlying hazards of doing this of course. Trademarks lawyers of course know how to register and how to protect ownership if the rights are abused. They know the full story of registration and protection. If you self-register you may get a cheap registration but you may have left a loop-hole for somebody to abuse your rights later on.
Registration of trademarks can be done in one or more countries. Currently there is no such thing as a global trademark. You have to register in all the nations where you need protection.
Registration has become easier over the recent years with the creation of systems like the Madrid System of International Registration of Marks through the World Intellectual Property Organization, Geneva, Switzerland but international registration is still a boring and fairly pricy process.
Of course the benefits of registering a trademark outweigh the costs and challenges. If you are serious about your business you should be looking into at registration today.
Trademark law is now well established worldwide. Almost every single well established business now has their own mark that uniquely defines their brand. Most people think that you have to legally register a mark to be able to use it but the opposite is true. You register a mark so that others cannot use it! When you register a trademark you gain the unique right to be the only one to use the mark or to control who can use it.
A trademark is a specific mark that allows clients to recognize you without seeing your product or service. It is a unique part of your brand. Trials have shown that you can display just part of a renowned trademark and people know which brand it belongs to. This demonstrates the power of a good image and how the brain works atremembering such things. This is why it is important to legally protect important marks and words.
In most countries if you create something yourself you have the sole rights to use this. However if an idea is used by many people it very quickly becomes common property and cannot be registered. It is always best to legally register marks and ideas. Registration legally specifies the date of ownership beyond any sense of doubt. In some countries common law gives some protection but at the end of the day you have more protection if you engage trademark lawyers to protect important IP.
These days you can self-register a trademark but there are underlying hazards of doing this of course. Trademarks lawyers of course know how to register and how to protect ownership if the rights are abused. They know the full story of registration and protection. If you self-register you may get a cheap registration but you may have left a loop-hole for somebody to abuse your rights later on.
Registration of trademarks can be done in one or more countries. Currently there is no such thing as a global trademark. You have to register in all the nations where you need protection.
Registration has become easier over the recent years with the creation of systems like the Madrid System of International Registration of Marks through the World Intellectual Property Organization, Geneva, Switzerland but international registration is still a boring and fairly pricy process.
Of course the benefits of registering a trademark outweigh the costs and challenges. If you are serious about your business you should be looking into at registration today.
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